Why Can Green Social Responsibility Drive Agricultural Technology Manufacturing Company to Do Good Things? A Novel Adoption Model of Environmental Strategy

Abstract

The present research proposes the hierarchical linear modeling model (HLM) that describe how green social responsibility (GSR) predict the environmental strategy (ES) of agricultural technology manufacturing companies by the intermediary effects of the supervisor’s green promise (GP) based on symbolic context theory. This study collected data with 150 supervisors from 50 different agricultural technology companies in Taiwan to analyze the HLM. The results suggest that vendors of agricultural technology companies should establish GSR to increase GP, which consequently can increase the companies’ adoption of the ES. It is now the first to establish a milestone, propose a novel adoption model—GP and its antecedents through the HLM to predict the adoption of ES. These findings can upgrade the related literature of agriculture and can provide the procedure in implementing ES in agricultural technology companies.

Keywords

• green social responsibility
• green promise
• environmental strategy
• agricultural technology company