TÜRKİYE’DE REKLAMLARIN DENETİMİ: REKLAM KURULU KARARLARI ÜZERİNDEN BİR İNCELEME

Abstract

Advertising is used by many institutions or organizations without any difference in sector. Advertisements are effective while creating an awareness on a specific brand, providing information about a product or service, and ensuring that the demand for the brand is established during the consumer's purchase decision. Advertisements could be disseminated through using different mediums. Traditional media tools such as television, newspaper and magazine are frequently preferred by advertisers. In order to protect the consumer and prevent unfair competition in advertising, a number of arrangements have been made. The Advertising Board is one of the leading institutions in this field. Therefore, in this study the decisions of the Advertising Board in the first 6 months of 2018 is examined. The reasons of penalties and the types of penalties is investigated in accordance with the Regulation on Commercial Advertising and Unfair Commercial Practices of the Ministry of Customs and Trade. As a result of the analysis, it was determined that 61 television commercials were punished in terms of accuracy and honesty, basic principles and burden of evidence. The majority of the penalties were determined as administrative fine and advertising detain penalty.

Keywords

• advertising board
• advertising
• ethics
• advertising arrangements
• advertising ethics