DEVELOPMENT OF E-GOVERNANCE INSTRUMENTS IN PUBLIC ADMINISTRATION LOCAL INSTITUTIONS IN BIHOR COUNTY

Abstract

The concept of marketing applied in education offers a lot of possibilities of social innovation. It is a tool helping educational organization to acquire resources and to provide value. In this article presented a model of seven metaphors to be used by a universities in order to acquire resources and to provide value to its stakeholders and applied it in the case of a Romanian university called The University. The aim of the paper is to identify sources of social innovations by using this model in the field of educational marketing.

Keywords

• e-governance, public administration, transparency, public accountability, online processing of public affairs