Communication, Marketing and Corporate Responsibility

Abstract

Advertising, which stems from the strategic planning of the company's marketing , integrates the proposal and the corresponding consumer contract to the product or service offered to the market. As part of the contract, advertising and communication strategies and business marketing also undergo fully the principle of information and the principle of good faith in its objective meaning. Therefore, communication strategies, marketing planning and advertising actions of truly citizen and responsible company should be structured legally in order to consider all related duties in good faith.

Keywords

• Comunicação
• Marketing
• Publicidade
• Princípio da Boa-fé
• Princípio da Informação