Providing normative information increases intentions to accept a COVID-19 vaccine

Alex Moehring; Avinash Collis; Kiran Garimella; M. Amin Rahimian; Sinan Aral; Dean Eckles

doi:10.1038/s41467-022-35052-4

Nature Communications (Jan 2023)

Providing normative information increases intentions to accept a COVID-19 vaccine

Alex Moehring,
Avinash Collis,
Kiran Garimella,
M. Amin Rahimian,
Sinan Aral,
Dean Eckles

Affiliations

Alex Moehring: Sloan School of Management, Massachusetts Institute of Technology
Avinash Collis: McCombs School of Business, The University of Texas at Austin
Kiran Garimella: School of Communication and Information, Rutgers University
M. Amin Rahimian: MIT Initiative on the Digital Economy, Massachusetts Institute of Technology
Sinan Aral: Sloan School of Management, Massachusetts Institute of Technology
Dean Eckles: Sloan School of Management, Massachusetts Institute of Technology

DOI: https://doi.org/10.1038/s41467-022-35052-4
Journal volume & issue: Vol. 14, no. 1
pp. 1 – 10

Abstract

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The authors show that accurate information about descriptive norms can increase intentions to accept a vaccine for COVID-19. They show that these effects are largely consistent in the 23 included countries and are concentrated among people who were otherwise uncertain about accepting a vaccine.

Published in Nature Communications

ISSN: 2041-1723 (Online)
Publisher: Nature Portfolio
Country of publisher: United Kingdom
LCC subjects: Science
Website: https://www.nature.com/ncomms/

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