Innovative Practice in the Work of Multimedia Journalists

Abstract

In the article the author summarizes innovative practices related to the creation of a multimedia product. For this goal there were studied various parameters of a multimedia text, hypertext and multimedia tools in the transmission of information were identified. Also, the main trends in the transformation of genre forms and formats of multimedia content were spesified, and finally, the main methods of communication between a journalist and their audience were studied. For our research we interviewed journalists of new media, who told about the impact of innovative practice on changing basic professional competencies and methods of their work on multimedia content.

Keywords

• innovative practices
• multimedia product
• format
• genre
• hypertext
• crossmedia
• transmedia
• content
• competence