Adding Value together with Consumers at B2B Market

Abstract

Results of scientific research dedicated to consumer involvement in the joint value addition process have been generalized and systematized; peculiar features pertinent to the application of the concept at the Russia’s B2B market have been singled out; methods of consumer involvement in the joint value addition process have been analyzed. In addition, the relationship between the involvement of professional consumers in the value addition process and the consumer loyalty and the innovative business component has been analyzed.

Keywords

• joint value addition
• b2b
• co-producing with consumers
• customer focus
• value customization