Examine Structural Relationships Between Hunting Tourism Product Quality and Tourist Hunters’ Satisfaction

Abstract

The hunting tourism product is based on various hunting game and other types of services (accommodation, food, transport, educational services, cultural and recreational activities). This study reveals four factors that influence choosing a hunting destination and satisfaction with consuming tourism services. The study aimed to analyze the relationship between hunting tourism products quality and overall tourist satisfaction and to examine the measurement model for hunting tourists’ satisfaction. This scale focuses on specific elements of hunting tourism products and contributes to a better understanding of the quality of hunting tourism offers. Using the CFA, the reliability and validity of the hunting tourism satisfaction scale (HUNTSS) were confirmed on the sample in Serbia, and this scale was validated as a reliable four-factor model which could be assessed for future research improvements. Results of SEM showed the influences of four factors of hunting tourism products on overall satisfaction.

Keywords

• confirmatory factor analysis
• hunting tourist satisfaction
• hunting tourism
• reliability
• structural equation modelling
• validity
• hunting tourism product