PERFUMES MANUFACTURING AS PART OF THE CREATIVE INDUSTRIES: ITS GLOBAL AND LOCAL ECONOMIC IMPACT

Abstract

The article approaches the production of perfumes as part of the creative industries and its evolution. We investigated the international economic stakes of perfume production, showing that global perfume exports have exhibited a sinusoidal evolution in recent years. We pre- sented the evolution of perfume exports, as well as the Export Potential Indicator with reference to countries and export markets. The local economic stakes were exposed through the lens of supply and value chains, showing the direct, indirect and induced economic impact of the perfume industry. We addressed the ethical and economic concerns related to animal testing in the perfume production process. The case study on the Joint Stock Company “Viorica-Cosmetic” elucidated the local impact of the perfume industry in the Republic of Moldova. We ana- lysed the evolution of the company's economic performance indicators.

Keywords

• perfume industry
• creative indus- tries
• corporate social responsibility
• supply and value chains
• animal-frienfly fragrances
• ethical brand
• consumer behaviour.