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Cuadernos.info
(Jun 2018)
Social media, branding y consumo: Analizando cadenas de valor comunicacionales
Arturo Arriagada,
Liliana De Simone
Affiliations
Arturo Arriagada
Universidad Adolfo Ibáñez (Chile)
Liliana De Simone
Pontificia Universidad Católica de Chile
Journal volume & issue
no. 42
Abstract
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