Research on the Service Quality Index and Alternatives Evaluation and Ranking for Online Yue Kiln Celadon Art Education in Post COVID-19 Era

Abstract

Online education has been still a common way for teaching and learning in the post epidemic era. However, the related research on service quality for the online Yue kiln celadon art education industry is still a vital research gap during this period. Thus, a hybrid method of FANP and GRA is proposed in this study to analyse and evaluate the key factors for providing and maintaining high service quality of online Yue kiln celadon art education industry in the post coronavirus era. In this research, whether in the model of FANP and GRA, factors such as safety mechanism of transaction and education, personnel quality, and the ability of customer need handling are essential conditions for providing excellent service quality in the post-COVID-19 era. The main contribution of this study is to propose an integrated method of FANP and GRA to calculate and rank potential solutions of online Yue kiln celadon art education service quality in the post-COVID-19 era under fuzzy environment and discrete conditions. Finally, the research findings of this study have a guiding role, thereby becoming a guide for the industries related to online Yue kiln celadon art education to maintain good service quality in similar scenarios in the future.

Keywords

• online art education
• Yue kiln celadon
• service quality
• fuzzy analytic network process (FANP)
• Grey Rational Analysis (GRA)
• multi-criteria decision-making (MCDM)