Social media kindness intervention increases innovation in college students

Abstract

This study investigated the impact of a kindness intervention on Instagram on innovation and empathy among 50 participants. Divided into a kindness group (N = 25), instructed to post kind comments, and a control group (N = 25) with no such instructions, participants posted comments for three weeks. The intervention's effect on innovation, defined as abstract thinking and idea generation, and empathy were assessed at baseline and after the intervention. Results revealed a significant interaction effect between the intervention and innovation, with a trend towards increased innovation in the kindness group. No significant changes in empathy were observed. These findings suggest a complex relationship between social media-based kindness interventions and cognitive skills like innovation, highlighting the need for further research in this domain. This finding is the first step in investigating how to leverage social media to positively affect prosocial behavior and cognitive skills.

Keywords

• Cognition
• Empathy
• Innovation
• Kindness
• Social media
• Instagram