OPPORTUNITIES TO PROMOTE ROMANIAN AGRO-FOOD PRODUCTS TO NON-EUROPEAN MARKETS

Abstract

This paper is an analysis of promoting opportunities of Romanian food products and non -European countries to which we are going to export, through promotion and advertising action and, public relations , designed to highlight the intrinsic characteristics and advantages of romanian products , especially in terms of quality, food safety , specific production methods , nutritional and health aspects , labeling , animal welfare and emvironmental protection . To cover large non -European freight , promotion campaigns should focus on products with PDO ( protected designation of origin ) / PGI ( protected geographical indication ) / TSG ( traditional specialty guaranteed ) and organic products . As from the top 40 countries where Romania exports , 23 countries (Turkey , Syria , Saudi Arabia , Egypt , Pakistan , Jordan, Ukraine, United Kingdom , South Korea , Moldavia , Israel , Russia , Bosnia - Herzegovina , Japan, South Africa, Algeria, UAE, Lebanon, Libya , Serbia , Morocco , Switzerland , Uzbekistan ) are outside the European Union , the export prospects for this area are very high. Through participation at events, fairs and exhibitions of national and international importance , in particular by means of stands aimed at enhancing the image of Community products , Romanian exports to non -EU area will grow considerably in the coming years.

Keywords

• The agro-food products, promotion, non-European markets