The effect of recreation experience preference on destination preference

Abstract

This study, it is aimed to examine the effects of recreation experience preferences of individuals engaged in camping activities on destination preference and to determine how various variables differentiate the measurement tools. The study included 223 individuals participating in camping activities in Kaş region of Antalya province. The data were collected with the "Recreation Experience Preference Scale" and "Destination Preference Scale" as well as the personal data form. Descriptive statistics, independent sample T test, one-way analysis of variance ANOVA, post hoc tests, Pearson correlation test and multiple linear regression analysis were used to analyze the data. The findings show that the participants' recreation experience preferences levels are high (4.32±0.49) and their destination preferences levels are at an average level (5.60±0.88). It was determined that recreation experience preferences and destination preferences of individuals participating in camping activities differed according to gender, age, field of study, income, marital status variables, but did not differ significantly according to education level. It was determined that there was a positive and moderately significant relationship between Recreation Experience Preference and Destination Preference (r=0.565). The findings of the multiple regression analysis, in which the effect of recreation experience preferences on destination preference was determined to be approximately 40%, show that knowledge and adventure and transportation and activity sub-dimensions are significantly predicted by recreation experience preference.

Keywords

• Recreation
• experience
• preference
• destination
• camping