Inter-subjective influence in contemporary society: socio-psychological aspects

Abstract

In the presented article socio -psychological mechanisms and basic principles of intersubjective mutual influence in a context of contemporary social reality are considered, and also possible ways of overcoming the arising manipulations are designated.

Keywords

• social interaction
• inter-subjective influence
• socialization
• stereotype of behaviour
• behaviourism
• hallo-effect
• communicative manipulation
• contrast perception
• mutual exchange
• authority reference
• the social confirmation
• determined emotional arrangement
• principle of deficiency