Individuals’ buying behaviors and attitudes towards frozen foods: The case of Eastern Mediterranean Region

Abstract

AbstractThe aim of this study is to determine the thoughts and attitudes of individuals towards frozen foods. Additionally, it is to reveal the factors that are effective in purchasing these products in the Eastern Mediterranean Region. The data of 484 individuals (n = 484) determined by sampling among the individuals in the region was the subject of this study. The data were obtained through face to face interviews during the period of Jan-2023. Individuals’ thoughts on frozen food consumption, purchasing behavior, preferences and attitudes were examined in the study. Factor analysis was used to determine individuals’ the factors affecting the frozen food consumption. Most of the individuals reported that frozen foods were stored for a long time. In addition, individuals are practical to use and make their life easier. Additionally, easy access is among the reasons why individuals’ prefer it. When buying frozen foods, the production and expiry date, brand, storage conditions on the label and packaging of the individuals are always among the criteria that are checked. The products with the highest frequency of preparing frozen food products at home are meat, chicken meatballs, etc. are products. Consumers see frozen foods as easy to use and safe. As a result, the production of purchased products by taking into account individuals’ preferences will increase the competitive advantage of the companies. Additionally, the development of the frozen food sector is thought to increase the welfare of rural areas. Also, it will offer new employment opportunities for women in rural areas.

Keywords

• Frozen foods
• buying behavior
• preferences
• consumption habits
• factor analysis