Factors determining the behavioral usage of the Ethephon for post-harvest durian in Tien Giang province

Abstract

This paper investigates some determinants of the intention to use the Ethephon for ripening of post-harvest Durian. The research model was developed based on the Unified Theory of Acceptance and Use of Technology (UTAUT) and combined with a perceived risk. This study surveyed 155 farmers and 20 merchants in Tien Giang Province. The results show that performance expectancy, perceived ease of use, attitude toward using technology, and social influence have a significant positive influence on the usage of the Ethephon. In addition, results also show that anxiety and perceived risk have a significant negative effect on using the Ethephon for post-harvest durian.

Keywords

• từ khóa: ethephon, hành vi sử dụng, sầu riêng sau thu hoạch, tiền giang keywords: ethephon, behavioral use, post-harvest durian, tien giang