Language game as a tool for promoting product brands in English

Abstract

The article considers the functional features of the language game in the texts of advertising in English on the case of advertising slogans of product brands. The relevance of the current research lies in the fact that the language game contributes to the maximum impact on the consumer as its techniques and functions attract attention, convincing the consumer to purchase the product. This paper discusses the techniques of language game and identifies the most frequent.

Keywords

• advertising
• slogan
• language game
• language game techniques
• product brands