LINGUISTIC COGNITIVE APPROACHES TO THE STUDY OF SOCIAL COMMUNICATION: METHODICAL AND METHODOLOGICAL ASPECTS

Abstract

The paper is dedicated to the study of methodical and methodological aspects used for complex linguistic investigation of social communication. The social communication is an extensive verbal space of human social and political activity, which is formed under the impact of extralinguistic and intralinguistic factors. The basic terms of political linguistics metalanguage are defined and described, three main areas of social communication investigation are determined: linguistic-structural, discursive and narrative.

Keywords

• cognitive linguistics, social discourse, political communication, conceptual metaphors, linguistic worldview