IMPROVING THE PERFORMANCE OF THE COMPANY BASED ON THE ANALYSIS OF KEY FINANCIAL INDICATORS

Abstract

The method for determining the financial state of a company, regulated by the Ministry of Economy of Ukraine, is considered. To determine the factors that affect the value of the net profit (loss) of the company, and to study measures of their influence a system of factor analysis “DuPont” is proposed to use. In addition, the expediency of uses a multiplicative Holt-Winters model is demonstrated for the forecasting of net income of the company.

Keywords

• holt-winters model
• solvency
• financial state
• financial indicator
• dupont formula