Forming of personal sustainable behaviour in society

Abstract

The authors discuss the role of personal sustainable behaviour in society and the ways of its forming. Traditional actions as psychological means for personal sustainability formation are considered. Traditions and customs represent a certain content (information about the world) and a specific way for its embodiment to store and transmit this information from generation to generation. The purpose of the study is to describe the ways of behevioural samples forming through tradition as a collective mass action, suggesting the existence of a close and inseparable connection between the individual and society. At the heart of any behavioural patterns are repetitive actions fixed in society.The authors emphasize that in traditions the individual acquires a special power arising from the realization of his close and inextricable connection with nature, society and space. It is emphasized that the sustainable behaviour of people in society characterize a certain degree of predictability, which makes it possible to predict and plan the consequences of certain social actions, events, crises, progress, natural disasters, which generally contributes to the stabilization of society.