INTEGRATED MODEL OF RELIGIOUS TOURISM IN UNDERDEVELOPED DESTINATIONS

Abstract

The development of religious tourism in underdeveloped destinations is a quite complex, demanding, and challenging process. This study aims to address the issues related to the management of religious tourism destination and therefore contribute to establishing the professional management structure within the Old Royal Capital of Cetinje as a religious tourism destination. In order to facilitate future planning and organization inside and outside the destination, an integrated model of religious tourism development that can be applied in all the destinations in an early stage of their development or in undeveloped destinations is proposed. For the purpose of this paper, the attitudes of local people regarding the current development of religious tourism in the area of Cetinje (Montenegro) were explored. The total number of 161 residents was examined using a questionnaire method. The research results show that religious tourism is not well-developed in this area and therefore it is necessary to define precise instructions for developing a tourism product of this type. Based on the research findings, mission, vision, and strategic goals for the sustainable development of religious tourism in Cetinje were defined.

Keywords

• religious tourism
• integrated model
• Cetinje
• attitudes of the local population