Management şi Marketing (Jun 2023)
Emotional and cultural intelligences: a comparative analysis between the United States of America and Romania
Abstract
Cultural intelligence (CQ) and emotional intelligence (EQ) represent key competencies of multicultural leadership in the new normal global business environment. This paper aims to present a comparative quantitative study concerning emotional and cultural intelligences in USA and Romania, backed by a brief geo-linked bibliometric literature review. The bibliometric analysis is performed with VOSviewer for the works focusing on these two variables published in USA and, respectively, in Romania. Inspired by the findings of this comparative analysis, it is performed a quantitative research based on 604 questionnaires distributed to managers in USA and in Romania, and on statistical processing using SPSS software. The statistical results show that both CQ and EQ constitute significant vectors in developing multicultural leadership and organizational performance in a multicultural business environment for both USA and Romania. The comparative study reveals a higher level of CQ and EQ in the Romanian business environment than in USA. The difference could be explained by the focus on rationality and profit maximization in the American business education. The contribution of the paper comes from these findings and they can help researchers and practitioners to stimulate their efforts in improving CQ and EQ competences.
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