Cultural roots of Paraná in Fashion Design: creative process in the print development

Abstract

The objective of this paper is to present the print development process for fashion products conducted in a graduation final project, which had the revival of the cultural roots of Paraná as main topic. The apparels were made for women between 20 and 25 years old, and the visual identity was based on specific elements of Paraná culture. Therefore, bibliographic and descriptive researches were made, through questionnaires and interviews with customers, resulting in the development of four print patterns.

Keywords

• Raízes culturais
• Paraná
• Design Emocional
• Estamparia