WHY DO (NOT) WOMAN ENTREPRENEURS JUMP INTO TECHNOLOGY BASED BUSINESS?

Abstract

This paper investigated reasons behind the lack of woman entrepreneurs contribution in starting technology based business in Indonesia and what assistance needed to increase its number. Our major goal was to maximize the advantages of technology in business especially to woman owned business by setting a framework to simplify them to enter this sector. The basic idea of this paper was to increase number of woman entrepreneurs in technology based business in Indonesia by answering the research questions and setting a extended framework from Technology Acceptance Model (TAM) to be suited for woman entrepreneurs.

Keywords

• woman entrepreneurs
• tam
• technology based business
• startup business
• internet