Management of the market business sustainability in the modern business environment

Abstract

The article is devoted to the author’s approach to the formation of management indicators of market sustainability of modern business. The approach is focused on the classical understanding of the market mechanism, which has its own patterns at the current stage of management development, characterized by the high importance of social and ethical marketing, a set of technological costs in the field of production, sales, product promotion and beneficial impact to all community groups. In the course of the study, the resulting and factor indicators were considered: change in income and expenses, direct and indirect ratio of income and profit to process costs for production, sales of products, expenses for corporate social responsibility (strengthening of social well-being as a result of ongoing business activities). These relation-ships between changes in income and expenses were plotted through a combination of their various types (additive, multiplicative, multiple), which help to identify the degree of influence of each factor indicator (element of process costs for marketing activities) on the resulting indicators and take measures to maximize the result and minimize such costs using the computational-constructive method in its interaction with individual elements of mathematical analysis. The material is useful for entrepreneurs of all spheres and branches of activity, people employed in educational and scientific institutions, specializing in economic and management re-search and disciplines, and their students.