STRATEGY AS A PRACTICE IN A DYNAMIC ENVIRONMENT: CASE STUDY IN A PROTEST NOTARY OFFICE

Abstract

The agents involved in the strategy formation process and how they act have been the focus of strategy studies at a micro level. This study aims to understand how the strategy formation occurs under the perspective of strategy-as-practice in a dynamic environment. A qualitative research was carried out through a case study in a Notary Public of Protest inserted in a dynamic environment, undergoing economic, technological, and legislative changes at a time of high indebtedness in the country. The data were analyzed using pattern matching and narrative analysis techniques. It was found that the strategy formation occurs in the continuous adjustment of the interaction between practice, praxis, practitioner and environment, at a time of default, in the actions that seek its reduction. The perspective of strategy-as-practice in this organization contributes in the search to elucidate the performance of the Notary Public, as a legal device of control and support facing the growing “culture of default” and indebtedness of the population.

Keywords

• estratégia-como-prática
• ambiente dinâmico
• tabelionato de protesto