MARKETING STRATEGIES IN CONSUMER COOPERATION

Abstract

In modern economic conditions, the relevance of the interaction of the market entity with the external environment often generates problem situations that are not always timely and effectively solved. And in this regard, comes to the aid of marketing and its strategies. The formation and use of marketing strategies contributes to the effective conduct of business. In the modern economy, it is marketing that provides commercial benefit to the market entity. Properly chosen marketing strategy allows market actors to take a strong competitive position in the market among similar proposals. In most consumer cooperatives, there is no practice of developing a marketing strategy, and therefore many of them are not able to survive in the fierce competition. In addition, the choice of marketing strategies for different market actors is ambiguous, which is associated with the mission and purpose of each organizational and legal form, and therefore requires in-depth research and analysis. The article presents an algorithm for developing a marketing strategy for the subjects of consumer cooperation. Purpose – to define the process of developing a marketing strategy in a consumer cooperative. Method or methodology of the work: the article used the system method, General scientific methods, empirical observation, as well as economic and statistical analysis. Results: the main marketing strategies for the growth of competitive advantage of consumer cooperation are defined. Practical implications: the obtained results should be applied in consumer cooperation and in economic entities engaged in agricultural activities.

Keywords

• маркетинг
• стратегия
• конкурентные преимущества
• потребительская кооперация