Marketing public relations in textile industry

Abstract

This research paper explains the importance of public relations and its role of public relations in textile organization. Public relations are the art and social science of that link inside and outside the organization together. PR in the textile industry plays a crucial role in building and maintaining a positive company image. The aim of this paper is to highlight the role and importance of public relations in creating a strong brand through effective communication with the public, customers, and partners. Additionally, PR strategies help in managing crisis situations and preserving the company's reputation. Effective PR can increase brand recognition, leading to higher sales and customer loyalty. Nowadays, as consumers become more aware of social responsibility, PR can contribute to promoting sustainable and ethical practices within the textile industry.

Keywords

• textile industry
• competitiveness
• market
• innovation
• pr