Pricing strategy for work and services of transportation company

Abstract

Competitive pressures and economic turbulence increase the need to find new ways to maintain a stable financial position. This task is also faced by the railway transport and makes transport companies look for new markets for new works and services. The article considers the market of track structure maintenance services and reveals the factors that influence the volume of this market. The authors of the article consider the pricing policy for track structure maintenance services. Based on the analysis of competitors’ prices and the pricing policy pursued by the infrastructure directorate, an approach to the formation of the pricing strategy in this market segment is proposed.

Keywords

• current track maintenance
• cost method of pricing
• price offers
• pricing strategy