تحقیقات بازار یابی نوین (Jul 2011)
The Factors Influencing the Development of Radio Frequency Identification Technology in E-Supply Chain Management (Case study: Iran Khodro Industrial Group (IKCO))
Abstract
Abstract The application of Radio Frequency Identification (RFID) for the purpose of tracking each single part in the automotive supply chain management has become very crucial in recent years. In this study, the factors influencing the development of RFID in Iran Khodro Industrial Group as well as their weight and ranking are evaluated. It is notewothy that the Lin framework factors have been used as the basis of this research. The Fuzzy Delphi, Delphi, and Fuzzy Analytic Hierarchy Process (FAHP) methods were applied for the research three stages. In the first stage, three of the Lin framework factors were rejected and replaced with seven more new factors. In the second stage, after three times performance of Delphi method, the dimension of each of the new seven factors was recognized, and finally in the third stage, the weight and ranking of factors and dimensions which influence the RFID development in supply chain management in our case study, Iran Khodro Company, was calculated. The results of the research have shown that the International Standard and Specification dimension has the highest weight among other influential dimensions. Also, the dimensions of Security, Cost, Infrastructure, Technology, and other factors have respectively the next highest weight after the International Standard and Specification dimension