Towards a Sustainable Tourism Competitiveness Measurement Model for Municipalities: Brazilian Empirical Evidence

Abstract

This study aims to contribute to sustainable tourism destination competitiveness research by proposing a systemic model for identifying the factors that impact Brazilian municipalities’ ability to create and integrate value-added tourism products to meet the needs of local communities and visitors and maintain the tourism competitiveness in domestic tourism market. It proposes that the available destination competitiveness models can be divided into three groups: i) aggregate indices; ii) conceptual and descriptive; and iii) explanatory and predictive. Six sustainable tourism competitiveness determinant factors were formulated: Tourism Infrastructure, Information and Communication Technology Infrastructure, Education, Heritage and Culture, Socioeconomic Development and Environmental Preservation. Four dependent factors related to tourism activity success were also postulated: Tourism Flow, Jobs, Wages and Revenue. All constructs were based on secondary indicators collected from public statistical sources from Brazil’s 5,565 municipalities; 2010 was used as the base year. The theoretical model was tested using Structural Equation Modeling (SEM).

Keywords

• Sustainable tourism
• Competitivinesss
• Structural equation modeling
• Formative construct
• Destination compettiveness
• Measurement model