Satisfaction with Sustainable Tourism—A Case of the Special Nature Reserve “Meadows of Great Bustard”, Vojvodina Province

Abstract

The Special Nature Reserve, a part of the nature “Meadows of Great Bustard” (MGB), is a protected area with an extremely rare and sensitive ecosystem. The MGB spreads in the northeast of Vojvodina in Serbia. The natural potentials of MGB, in addition to diverse flora and fauna, are symbolized by a jeopardized species of bird called the Great Bustard (Otis tarda). Only a few specimens of this species live in this protected area, and they need to be protected. Globally, the Great Bustard is vulnerable species (VU) and a seriously protected species in Serbia. The goal of the research in this paper is to determine whether sustainable tourism affects the satisfaction of residents, using a quantitative method through the Prism of Sustainability (PoS) research model, which includes the technique of surveying respondents (residents). In this part of Vojvodina lives a population that has specific social characteristics. The cultural legacy, customs of this part of Banat, way of treating nature, local crafts, and local events stand out among those characteristics. The favorable geographical position of MGB, the proximity of Romania and Hungary, and good traffic connections with numerous cities in Serbia and the region represent significant potential for tourism development. The natural motives of MGB and ecological interests should be a priority in planning and developing tourism. A nature-based tourism destination can be formed by combining natural and social motives. The main forms of tourism, important for the development of this area, are ecotourism, scientific research tourism, and birdwatching tourism in the MGB. The significant results of the research are those that point out that the respondents rated ecological and socio-cultural sustainability as the most important. Also, these two dimensions have the greatest impact on sustainable tourism in the MGB. After the conducted research, it can be concluded that the residents are satisfied with sustainable tourism, i.e., sustainable tourism significantly affects the satisfaction of residents.

Keywords

• sustainable tourism
• PoS model
• protected area
• nature-based tourism
• ecotourism
• residents’ satisfaction