New England Journal of Entrepreneurship (Mar 2007)

Principles before profits: An interview with S. Truett Cathy

  • Miles Davis,
  • Leyland M. Lucas

DOI
https://doi.org/10.1108/NEJE-10-01-2007-B003
Journal volume & issue
Vol. 10, no. 1
pp. 27 – 32

Abstract

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In the following interview, S.Truett offers his perspective on why focusing on principles is more important than focusing on profits and what he thinks it takes to succeed in business and in life.