Comparing Design Productivity: Analog and Digital Media

Abstract

This study aims at gaining insight on productivity processes while designing in physical model making and digital modeling media. Empirical data on design processes have been gathered from think-aloud protocol studies of a single designer solving a small architectural design problem via physical and digital media. A quantitative assessment of parameters of design productivity is introduced and applied to protocols of the two processes. Preliminary analysis shows that there are differences between both media.

Keywords

• design cognition
• protocol study
• think-aloud
• linkography
• physical model-making
• digital modeling.