Empreendedorismo Digital. Estudo do Projeto Negócios Digitais Realizado pelo Sebrae-PR em Maringá

Abstract

Doing business in digital form has become popular across the telecommunications infrastructurecheapening and this competitiveness environment becomes increasingly difficult. In order to supportthe micro and small entrepreneurs in the process, Sebrae Paraná conceived the Digital Business Project, which was operated later by municipal units, as Sebrae Maringá. Thus, the aim of thisstudy is to understand how the Digital Business Project developed by Sebrae Maringa support inthe development of digital entrepreneurship in micro and small enterprises. For this, we made aqualitative research through semi-structured interviews with project managers and monitoring ofthree companies that participated. We also made a quantitative descriptive research to characterizethe participating profile. Therefore, the results show that the participant’s motivations was related toseeking knowledge about tools and strategies used in the digital environment, but lack of time andfinancial resources hinder this process. In addition, we indicate the importance of initiatives such asProject and suggestions for improve it.

Keywords

• entrepreneurship
• digital entrepreneurship
• digital business
• sebrae