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Innovative Marketing
(Feb 2012)
An empirical assessment of stimulus presentation mode bias in conjoint analysis
Debi P. Mishra,
Junhong Min,
M. Deniz Dalman
Affiliations
Debi P. Mishra
Ph.D., Associate Professor of Marketing School of Management Binghamton University, State University of New York
Junhong Min
M. Deniz Dalman
Journal volume & issue
Vol. 7, no. 4
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