Lava Animated Short Film: GVD and language capacities in a study of a digital multimodal genre

Abstract

Taking into account the increasing presence of digital multimodal genres in our everyday life and the necessity of contributing to the formation of students as more critical readers, this paper aims at presenting a proposal of approach with the animated short film genre by developing language capacities, especially the multisemiotic ones (LENHARO, 2016). In order to achieve this aim, the Grammar of Visual Design – GVD (KRESS; VAN LEEUWEN, 2006) is used as an analysis methodology, as well as some principles related to language capacities (SCHNEUWLY; DOLZ, 2004; BEATO-CANATO; STUTZ; CRISTOVÃO, 2019), according to Socio-discursive Interactionism theory – SDI (BRONCKART, 2012). After that, Lava short film (2015) is presented, and an analytic description grounded in the GVD is proposed as a way of showing possible readings based on the verbal and visual language used. This research concluded that the GVD provides the analysis of a short film and, when articulated with SDI, enhances the development of language capacities that make it possible to have a critical understanding of this genre.

Keywords

• animated short film genre
• language capacities
• grammar of visual design (gvd)