Analysis and Prioritization of Trust-based Cooperation Indicators in the Cooperative Sector

Abstract

Context and purpose. The aim of this study was to analyze and prioritize indicators of cooperation based on trust in the cooperative sector of an urban economy from the perspective of members of consumer cooperatives in Lorestan province.Methodology/approach. This study was conducted based on a quantitative approach using survey method. The research population consisted of members of the top consumer cooperatives in Lorestan province, including members of the board of directors, inspectors, CEOs, members and shareholders of 11 consumer cooperatives. For this purpose, a questionnaire was distributed and collected among 385 people using stratified sampling method. Data were analyzed confirmatory factor analysis.Findings and conclusions. The results of confirmatory factor analysis showed that all components have an acceptable factor loading in relation to the latent variables of the research. The results of Friedman test showed that the priority of the effect of each research structure in the cooperation model based on the trust of Iranian cultural cooperatives is different. Indicators, in order of impact, from high to low, including effectiveness and efficiency, customer orientation and satisfaction, resources and financial status, trust requirements, prospects, cooperative pathology, rules and regulations, interaction and cooperation, diverse services and the requirements for forming a cooperative were identified.Originality. The current research was conducted in order to prioritize the identified behavioral, organizational and structural factors that affect trust-based cooperation in the cooperative sector. In this regard, the present study tries to direct the attention of the policy makers and planners of the country's cooperative economy to the identified indicators and their priority.

Keywords

• • consumer cooperatives • trust
• based collaboration • trust • participation • urban management and economy