Bìznes Inform (Feb 2016)
Developing TheoreticalMethodological Approaches to Assessment of Export Potential of Ukrainian Enterprises
Abstract
The article is aimed at studying the existing theoretical-methodological approaches to the analysis and assessment of export potential. The opinions by scientists regarding the disclosure of the categorial content of the concept of «export potential» have been considered, an own definition of the indicated economic category has been suggested. The main types of analytical procedures for assessment have been classified, some authorial methodical approaches to determine the level of export potential have been analyzed. The export potential of a hypothetical enterprise has been calculated by the selected methodologies of assessment. The urgency of improving and refining existing methods to implement more detailed and quantitative analysis has been substantiated. It has been suggested to implement a prognosis assessment of export potential of enterprises by combining the results of several methodologies in the aggregate indicator of export potential efficiency. A prognosis model for the dynamics of export potential of a hypothetical enterprise has been built, value of the aggregate indicator has been calculated on the basis of three selected valuation methodologies.
