In vino veritas: Cultura, educazione e enoturismo nel contesto d'innovazione

Abstract

The paper presents In Vino Veritas – IVV, a hybrid, pervasive and ubiquitous game, developed in Bento Gonçalves, located in Serra Gaúcha, Southern Brazil. The goal is to discuss the cultural, educational and wine tourism potential of the IVV, in a context of innovation, including learning in the areas Enology, Gastronomy and History of Italian immigration. The conception and development methodology were inspired by the concept of Living Lab (William J. Mitchell) and the cartographic method of intervention-research (Virgínia Kastrup) As instruments were used participant observation, photographic records, audio, text, digital video and interviews. The data produced were analyzed and interpreted from the Actor-Network Theory (Bruno Latour). The results point to the innovation initiatives such as the IVV might contribute in the field of culture, education and wine tourism, articulated through a narrative able to engage tourists in experiences of knowledge, mixing geographical and digital spaces, valuing local culture.