Utilization of social networks by public library users in the city of Tonekabon

Abstract

Purpose: To investigate the use of social networks by users of public libraries Tonekabon in order to design tailored services to the community. Methodology: Stratified sampling was carried out to select a sample of 234 respondents. Data was collected using a questionnaire. Analysis used descriptive and inferential statistics. Statistical tests such as Kolmogorov-Smirnov, Friedman and Pearson correlation coefficient were used to verify findings. Findings: The group of social network sites with an average of 6/57 were used the most. Books and reading group with an average of 5.24 were used the least. Facebook, with an average of 2/68, web-mobile and Telegram with an average of 3.88, the group of Multimedia, Skype with an average of 2/32, and among books and reading tools, Reader Professional Network with the average 2/45 were used more. Originality/ Value: The value of the present article is informing public librarians about the use of the variety of social network tools, and showing their popularity

Keywords

• social networking
• library users
• public libraries
• tonekabon city