Redes (Sep 2016)

The Indication of Origin as a mechanism of differentiation: the case of Pelotas’ Candy

  • Patricia Pereira Peralta,
  • Mônica Christina Rodrigues Morgado,
  • Elizabeth Ferreira da Silva,
  • Dirceu Yoshikazu Teruya

DOI
https://doi.org/10.17058/redes.v21i3.5107
Journal volume & issue
Vol. 21, no. 3
pp. 306 – 318

Abstract

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The agro-industrial activities present their competitiveness of products based on cost reduction and the need for differentiation. One of the mechanisms of product differentiation is a Geographical Indication, which allows the applicant of its register, from a geographical designation, due to the reputation and fame of a particular product manufactured in this region. Producers of candies in the region of Pelotas have organized and obtained the register of Geographical Indication at the National Institute of Industrial Property (INPI), but these producers are improving the process of use this mechanism as a competitive advantage.

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