Mapping the nexus between digital transformation and the green brand in the context of achieving SDGs

Abstract

The aim of this study is to conduct an extensive review and evaluation of the global scientific literature that explores the nexus between digital transformation and green brands in achieving SDGs. This study focuses on 866 relevant scientific articles published in journals indexed in the Scopus database. The analysis encompasses a timeframe spanning from 2000 to 2023, with data collected up to September 1. The research process followed a logical sequence involving the collection and processing of relevant articles, followed by the application of various bibliometric methods to analyze and visually present the gathered data. Biblioshiny, VOSviewer 1.6.16 software toolkits, and Scopus analytical tools were employed for the bibliometric analysis. In the final stage, the obtained results were integrated, and potential directions for future research were explored. The findings suggest that digitalization acts as a catalyst for advancing sustainable development, ultimately facilitating the development and promotion of green brands. This chain of influence underscores the consensus among scholars that digitalization and green brands play instrumental roles in contributing to the achievement of SDGs. However, there is a relative scarcity of studies directly addressing the relationship between digitalization and green branding. This gap underscores the need for further research in this specific area to bridge the knowledge divide and provide valuable insights into how the synergy between digitalization and green branding can be harnessed to promote sustainability and advance the SDGs.