Use of Metaphors in Tourist Discourse of Danube Region

Abstract

The aim of the article is to explore the use of figurative language, metaphors in particular, and to describe their contribution to the communication of tourist images used in the tourist discourse of the Danube region. Several theories of study of metaphors are described. The functions of cognitive metaphors are studied. The article points out how metaphors can create the identities of destinations, tourists, and tourism services. The metaphorical frames from the tourist discourse are analyzed. The study shows that the concept sphere of travelling in the Danube region is represented by the following metaphorical frames: “Human being”, “Nature”, “Art and culture”, and “Artifacts”.

Keywords

• frame; functions; metaphor; slot; tourist discourse