ANALISIS PRESS RELEASE EXPRESS GROUP TENTANG PERAMPOKAN DI DALAM TAKSI PUTIH MELALUI PERSPEKTIF ANALISIS WACANA KRITIS DALAM MENGATASI KRISIS KEPERCAYAAN PUBLIK

Abstract

At the end of 2014, media published the case of robbery in white taxi in Jakarta. Public associated white taxi as Express Taxi. The news impacted the income of the Express Taxi. The income slightly decreased. According to this situation, Express Group as a holding company of Express Taxi proactively released the respond strategy by disseminate two press releases. This research analyzed press releases written by Express Group from the perspective of critical discourse analysis from Norman Fairclough (CDA). There are three dimensions in CDA: text, discourse practice and social-cultural practice. In doing the research, writer used two types of data: primer and secondary. Primer data was Express Group’s press release about the robbery in white taxi. Secondary data were taken from interview and literature. The result showed that text in press release had constructed the company as innocent and victim from the issue raised; a responsible company and committed to assist the police; as a company that have a high concern and mindful to the customer.

Keywords

• press release
• critical discourse analysis
• crisis in corporate
• roberry in white taxi