Dissemination in Social Media and Blogs of Public Health Information and Misinformation on Covid-19 Containment in Switzerland

Abstract

Future epidemics are perceived as inevitable. Dissemination of information can enhance awareness, serving as an initial stride towards fostering desired epidemic-controlling actions among the public. In this study, a qualitative content analysis of Covid-19- and Switzerland-related social media and blog contributions points at a limited adoption of public health key messages and a negative reputation of the informing authorities. The authorities are to a marginal extent the source of information and a controversial sentiment towards vaccination emerges. In addition, we find a large share of disseminated information that is not conducive to pandemic containment. Within this, a substantial volume of misinformation emerges in statements on Covid-19-related issues. The misinformation consists primarily of unsubstantiated health consequences of the Covid-19 vaccination (both efficacy and side effects), and, less often, of trivialisation or denial of the pandemic. Furthermore, in a phase of political campaigning on a Covid-law referendum in Switzerland, social media contributors often portray pandemic containment as an undue, unlawful, or autocratic imposition on individual and collective freedom, and as a tool deployed for political repression. In addition, the pandemic or its containment are embedded in various conspiracies by users and containment measures are contested with religious, naturopathic or esoteric arguments.

Keywords

• Covid-19 vaccination
• social media listening
• public health key message adoption
• misinformation
• qualitative content analysis