Sustainability business development as a priority management organization

Abstract

The purpose of this scientific paper is to point the fact that in the current economic conditions of earning, sustainability of the business a key priority of every organization. The essential challenge before them is more than a struggle for market, liquidity, lack of capital, increase profit, employee motivation, or any other problem we have faced in the recent past, challenge is the sustainability of the business, and how to manage well.. Forasmuch the previously listed cognitions, every organization should be aware of these facts, and organizations must overcome all the other demands and short- term goals they have.. This indicates that sustainability of the business should be major priority, and strive with full capacity to realise that goal. From the perspective of an innovative organization, the focus of the paper presents a model that integrates social responsibility and sustainable development strategy in the organization is. Such a strategy in proper balance model must be focused on a few key indicators of perspectives that contribute to growth and development, internal processes and relationships with customers, with obvious economic goals.

Keywords

• organization
• sustainable development
• sustainability
• strategy of the organization
• strategic management
• corporate social responsibility