SUPPLY CHAIN MANAGEMENT OF CUTTLEFISH (SEPIA SP.) CV. SURYA BARU, TANAH LAUT OF SOUTH KALIMANTAN, INDONESIA

Abstract

One of the potential marine resources in Tanah Laut Regency which has a very high selling value is the cephalopod fish, namely cuttlefish. One of the companies engaged in the processing and marketing of cuttlefish in Tanah Laut Regency, namely CV. Surya Baru. The research aims to analyze the supply chain management of cuttlefish (Sepia sp) CV. Surya Baru, Tanah Laut, Kalimantan Selatan. The research took place at CV. Surya Baru, Tanah Laut Regency. The research location was chosen deliberately because it is a CV. Surya Baru is a fishery product processing company in the export sector. Data analysis techniques to answer the research objectives used descriptive qualitative and quantitative analyzes from producers, marketing agencies, to the final consumers. Cuttlefish supply chain management at CV. Surya Baru, Tanah Laut Regency, South Kalimantan Province which includes socio-economic interactions and contributions between the business actors involved, namely from fishermen, collectors, to CV. Surya Baru. Stages of cuttlefish supply chain management at CV. Surya Baru, Tanah Laut Regency consists of several stages, namely mapping production flows, mapping financial flows and mapping the flow of information on the cuttlefish supply chain.

Keywords

• cuttlefish
• supply chain
• management
• cv. surya baru