Sposoby realizacji funkcji perswazyjnej w ogłoszeniach z dziedzin: praca/ nauka zawodu zamieszczanych w dzienniku „Czas” w drugiej połowie XIX wieku

Abstract

Ways of Realising Persuasive Function in Job/ Professional Training Advertisements from the “Czas” Newspaper in the Second Half of the 19th Century The article examines job and professional training advertisements published in Kraków in the daily newspaper “Czas” between 1850 and 1890. The analysed material includes both: job offers and announcements of job seekers. In the education section of the newspaper the advertisements are published by schools, enterprises, teachers’ institutions and individuals ready to accept pupils for apprenticeship programs. The analysis covers the persuasive vocabulary (the role of the name of the advertiser, most common adjectives and adverbs evaluating the service), genre of the advertisement (announcement, request, letter, and all sorts of hybrid forms) as well as the grammatical level of the analysed texts (persuasive aspect of compound sentences). The analysis of the material leads to the conclusion that the advertisements published in the “Czas” newspaper between 1850 and 1890 rarely realise the persuasive function only. Their persuasive role was realised through the selection of vocabulary and genre as well as by modifying and combining features of various genres. Key words: function, persuasion, advertisement, job, professional training